How do you get your face and name out there as a personal injury lawyer? You want to be bold enough to push your services and get noticed but don’t want to be labeled as an ambulance chaser. You want to be kind and considerate as you let clients come to you for help, but you can’t wait around while competitors outperform you. A personal injury marketing guide for lawyers involves physical and online marketing in different forms. Here’s a quick guide to help you decide which options could be of benefit.
Physical Marketing For Personal Injury Lawyers
Let’s start with the old-fashioned approach. This may have gotten you a lot of great results in the past, and there’s no reason to abandon physical ads and marketing altogether. However, you do have to adapt to the times and appreciate the strengths and limitations of different approaches. Physical advertising is old-fashioned. The idea of personal injury lawyers putting their faces on benches and the sides of buses feels like something that was left in the 90s. There is some logic to this approach. You are physically getting your name out there to motorists and workers who may be contemplating making a claim for an accident. There’s also something poetic about lawyers specializing in bus accidents having banners on the side of a bus. Billboards make an even bigger impression but can be costly.
Another form of physical advertising that remains popular is creating flyers. This is created for brands looking to promote events and new product launches. They can come up with exciting designs and hand out discount codes for first purchases. The flyers then act as a reminder of the event if pinned on a board or fridge. They’re also really easy to put into mailboxes in apartment blocks to connect with a lot of people. The problem for personal injury lawyers is that flyering like this becomes a form of unsolicited mail. You don’t want to chase after people in need of help, and you certainly can’t make them feel bad about a situation in their own home. Handing out flyers in the street can also look a little desperate for a high-end firm.
The final form of physical marketing to consider is to go in for some in-person marketing at community events or industry events. A law firm that has a stall at a community fundraiser shows they are keen to be part of this close-knit society. They care about the people and the causes. This doesn’t mean you should go directly up to strangers at a church bake scale and ask about any recent accidents that weren’t acts of God. You can, however, let people come to you and enquire about services while they’re at a fete, fun run, or any other event. Charity events for medical issues could be a way to connect with people in need of medical malpractice lawyers, but it has to be in a respectful way.
Online Marketing For Personal Injury Lawyers
So, if the physical marketing approach isn’t working for you, and you need something more focused on online lead generation, what can you do? That’s where you turn to the online section of a comprehensive personal injury marketing guide. The first step is to take a look at your website through the eyes of visitors and search engines. An optimized website that makes use of SEO tools is much more attractive to both. Google will provide a higher ranking for pages in organic results, and visitors who click those links will stick around. Well-written pages, including informative blog content, will provide answers to questions about legal issues and making claims. You can revise your service pages and add effective keywords and local SEO. For example, you might target those specifically looking for slip-and-fall lawyers in your city. With this and strong meta descriptions, you can overtake competitors.
In addition to this, you want to make the most of other tools Google has on offer. Organic search results are important, as this is what a lot of visitors are searching for. They want that direct answer to a query and a direct link to your service – especially if they’re in a desperate legal situation. However, there are ways to become even more visible to people in your area. A Google Business Profile gives you a professional listing and provides greater authenticity as a reliable service in your area. Get your company visible on Google Maps, just in case people search for the nearest firm to their home or business this way. They’ll see instant links to your website and contact information. On top of that, you can also use Google Local Ads to get to the top of a results page.
Last, but definitely not least, there are all the social media platforms you can use. The more profiles you have, the better for a broad social reach. Still, you will want to invest the most time and effort into the ones that match your target market and marketing aims. The big 4 of Facebook, Twitter, Instagram, and YouTube are all helpful ways to connect with people and share posts. Facebook is one of the largest and is perfect for connecting with the community. YouTube is a must for some long-form video content to provide valuable advice. You can also look into using TikTok, LinkedIn, Reddit, and more. Just make sure to post regularly and maintain the quality of the content. Try to tie your posts in with trends and trending hashtags while still maintaining your reputation as a distinguished law firm. It will all pay off when a post connects with someone, and they call to ask for help.
Building A Comprehensive Marketing Strategy
There is a lot to consider when building a marketing strategy for personal injury lawyers. Some approaches will work better than others, and there is a need for trial and error. Don’t be scared to work with various social media platforms or to audit your website’s SEO. Don’t give up on the physical approaches entirely either. Try out different approaches and work with the best SEO experts to get ahead of the competition.
Photo credits: Coworking London